When Southwest began using the motto "Just Plane Smart," Stevens Aviation, which had been using "Plane Smart," advised of infringing its trademark. Instead of a lawsuit, the CEOs staged an arm wrestling match. The loser paid to a charity of his choice and the winner claimed the motto.
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The Titanic crew had no binoculars , which may have helped them see the iceberg. They were inside a locker and the key was lost.Source